The Make Beauty Institute is the research and development hub of the Make Beauty Group, a global leader in professional haircare present in over 140 countries. Our mission is to combine science, technology and beauty to create innovative solutions that transform the way we care for and style hair.

Focused on new technologies, applied research and the discovery of exclusive actives, the Institute works as a true future lab, developing sustainable ingredients, safe formulas and advanced techniques that set new standards in professional haircare.

Beyond scientific innovation, the Make Beauty Institute fosters international cooperation, supporting projects and partnerships with universities, research centers and study groups, encouraging initiatives that generate real impact in the haircare industry.

This commitment bridges cutting-edge research with our global sustainability vision, through the Eco Make Beauty program, which unites environmental responsibility, innovation and social impact, transforming every scientific achievement into a benefit for both people and the planet.